Dr. Dave’s Web site optimization tips: 1. Include Meta data in the keywords, title and description 2. Know what keywords you are targeting and use them in the Meta data and repeat them in the content. 3. Put more emphasis […]
Brand mascots are extremely powerful marketing tools. Think of what the Jolly Green Giant did for canned vegetables. What would Pillsbury be without the Doughboy? Would anyone know who Aflac was if it weren’t for the duck quacking their name […]
Sometimes all you need is a clean black and white illustration. No color. No shading. Just clean, crisp black lines that accurately represent what you want to show. Line illustrations are great for technical manuals and instructions because they reproduce […]
If not, it should! Lack of sheet music is one of the main reasons small companies struggle to grow and take off. It’s one of the reasons small businesses flounder or die when the founder attempts to step back and […]
Every product, company or brand has a story behind it. It’s the story you tell people in order to convince them to spend their money with you. The better you tell that story, the more likely you will succeed. That […]